Do you need a Growth Assistant (The Hunter)
Do you need a Marketing Assistant (The Creator)
Need an OBM? (The Right Hand)
Stop Paying Lead Generation Agency Prices for Work a Trained Assistant Can Do Better.
OBM Solutions is a South Africa-based placement agency specialising exclusively in marketing and sales operations support for UK business coaches.
We place trained, dedicated assistants — part-time or full-time — directly into your business. Your assistant handles the daily sales and marketing admin that keeps your pipeline moving: prospecting, outreach, CRM management, LinkedIn activity, and follow-ups. The work that needs to happen every single day to produce results, but rarely does because you’re busy coaching.
We’re not a lead generation agency. We’re not a software platform. We’re an operations partner — placing the right person, trained to the right standard, to run your system consistently.
Prospecting is not complicated. It is, however, relentless.
To see a return, it has to happen every day, not when you have a quiet moment, not between client sessions, not when the pipeline runs dry. Every day. That’s the part most coaches can’t sustain on their own.
The result is a feast-famine cycle. You prospect when you’re quiet, get busy, stop prospecting, and then scramble to fill your calendar again. The pipeline never builds momentum because the activity is never consistent.
The fix isn’t a better strategy. It’s consistent execution, someone whose only job is to show up and run the system, day after day, whether your calendar is full or empty.
WHY NOT A LEAD GENERATION AGENCY?
Lead generation agencies charge premium prices, often £2,000 to £5,000 per month, to follow the exact same steps, use the exact same tools, and run the exact same processes that a well-trained virtual assistant can execute at a fraction of the cost.
The difference is markup, not methodology. Agencies build their margins into a service layer you don’t need. The outreach still goes through Apollo. The emails still land in HubSpot. The LinkedIn connections still get sent one by one. None of that requires an agency retainer.
What it requires is a disciplined, trained person doing the work consistently, and that’s exactly what we provide.
A dedicated assistant through OBM Solutions costs significantly less than an agency, operates inside your business rather than at arm’s length, and can be retained permanently if the fit is right. That’s not just more cost-effective, it’s a longer-term, more sustainable model for pipeline development.
WHAT WE OFFER
Part-Time Placement — 60 Hours Per Month
A dedicated assistant embedded in your business, working 60 hours per month on your marketing and sales operations. Minimum three-month engagement.
Your assistant handles: Personalised email prospecting and follow-up sequences, CRM management and pipeline tracking, LinkedIn content publishing, LinkedIn connections and outreach activity – Sales and marketing admin that currently sits on your plate
This is not a managed service where faceless account managers rotate in and out. You get one person, focused on your business, learning your voice and your market, building consistency over time.
Permanent Hire Option
If you want to bring your assistant fully in-house after your engagement, we facilitate the transition for a one-off placement fee. No ongoing retainer. They become your employee.
THE 60-HOUR CASE
60 hours per month is not a small number.
That’s 60 hours of prospecting, follow-up, CRM updates, LinkedIn activity, and outreach admin removed from your week — every month, for as long as you need it.
For a business coach, 60 hours reclaimed is 60 hours available for coaching, developing programmes, closing warm conversations, or simply running the business with less noise.
Consistency in sales and marketing admin compounds over time. A pipeline that receives daily attention for three, six, or twelve months looks nothing like one that gets worked sporadically. The leads don’t come from a single brilliant email — they come from showing up, repeatedly, in front of the right people, over time.
Your assistant does that. You don’t have to.
WHY SOUTH AFRICA?
Our assistants are South Africa-based — university-educated, English-fluent, and operating in a timezone that overlaps meaningfully with UK business hours.
The rand-to-pound exchange rate means we can deliver a genuinely high-calibre, dedicated resource at a price point that would be impossible to match with a UK-based hire. You get professional-grade support at a cost that makes the model sustainable for the long term.
That’s the arbitrage. We pass it on to you.
Your pipeline needs daily attention. Your time is better spent coaching.
We place the person who bridges that gap — trained, dedicated, and ready to run your system from day one.
Book a discovery call, and we’ll show you exactly how it works.
OBM Solutions is a South Africa-based placement agency specialising exclusively in marketing and sales operations support for UK business coaches.
We place trained, dedicated assistants — part-time or full-time — directly into your business. Your assistant handles the daily sales and marketing admin that keeps your pipeline moving: prospecting, outreach, CRM management, LinkedIn activity, and follow-ups. The work that needs to happen every single day to produce results, but rarely does because you’re busy coaching.
We’re not a lead generation agency. We’re not a software platform. We’re an operations partner — placing the right person, trained to the right standard, to run your system consistently.
Prospecting is not complicated. It is, however, relentless.
To see a return, it has to happen every day — not when you have a quiet moment, not between client sessions, not when the pipeline runs dry. Every day. That’s the part most coaches can’t sustain on their own.
The result is a feast-famine cycle. You prospect when you’re quiet, get busy, stop prospecting, then scramble to fill your calendar again. The pipeline never builds momentum because the activity is never consistent.
The fix isn’t a better strategy. It’s consistent execution — someone whose only job is to show up and run the system, day after day, whether your calendar is full or empty.
WHY NOT A LEAD GENERATION AGENCY?
Lead generation agencies charge premium prices — often £2,000 to £5,000 per month — to follow the exact same steps, use the exact same tools, and run the exact same processes that a well-trained virtual assistant can execute at a fraction of the cost.
The difference is markup, not methodology. Agencies build their margins into a service layer you don’t need. The outreach still goes through Apollo. The emails still land in HubSpot. The LinkedIn connections still get sent one by one. None of that requires an agency retainer.
What it requires is a disciplined, trained person doing the work consistently — and that’s exactly what we provide.
A dedicated assistant through OBM Solutions costs significantly less than an agency, operates inside your business rather than at arm’s length, and can be retained permanently if the fit is right. That’s not just more cost-effective — it’s a longer-term, more sustainable model for pipeline development.
WHAT WE OFFER
Part-Time Placement — 60 Hours Per Month
A dedicated assistant embedded in your business, working 60 hours per month on your marketing and sales operations. Minimum three-month engagement.
Your assistant handles: Personalised email prospecting and follow-up sequences, CRM management and pipeline tracking, LinkedIn content publishing, LinkedIn connections and outreach activity – Sales and marketing admin that currently sits on your plate
This is not a managed service where faceless account managers rotate in and out. You get one person, focused on your business, learning your voice and your market, building consistency over time.
Permanent Hire Option
If you want to bring your assistant fully in-house after your engagement, we facilitate the transition for a one-off placement fee. No ongoing retainer. They become your employee.
THE 60-HOUR CASE
60 hours per month is not a small number.
That’s 60 hours of prospecting, follow-up, CRM updates, LinkedIn activity, and outreach admin removed from your week — every month, for as long as you need it.
For a business coach, 60 hours reclaimed is 60 hours available for coaching, developing programmes, closing warm conversations, or simply running the business with less noise.
Consistency in sales and marketing admin compounds over time. A pipeline that receives daily attention for three, six, or twelve months looks nothing like one that gets worked sporadically. The leads don’t come from a single brilliant email — they come from showing up, repeatedly, in front of the right people, over time.
Your assistant does that. You don’t have to.
WHY SOUTH AFRICA?
Our assistants are South Africa-based — university-educated, English-fluent, and operating in a timezone that overlaps meaningfully with UK business hours.
The rand-to-pound exchange rate means we can deliver a genuinely high-calibre, dedicated resource at a price point that would be impossible to match with a UK-based hire. You get professional-grade support at a cost that makes the model sustainable for the long term.
That’s the arbitrage. We pass it on to you.
Your pipeline needs daily attention. Your time is better spent coaching.
We place the person who bridges that gap — trained, dedicated, and ready to run your system from day one.
Book a discovery call and we’ll show you exactly how it works.
In response to increasing competition from larger firms, Edward designed and implemented a structured outreach system focused on direct engagement with prospective clients.
The results have been both measurable and sustained, generating a significant and reliable contribution to the firm's annual revenue while strengthening direct client relationships.
In my experience, this is a practical and effective approach for businesses that rely on building trust-based relationships and require a consistent pipeline of new client opportunities."
